| The Emerald Coast | |||
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A regional destination branding concept for Yancheng, Lianyungang, and Nantong |
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Emerald = Green, a primary color |
Where the Emerald Coast Meets the Yellow Sea |
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| Green tourism or ecotourism is an accepted branch of special-interest travel or SIT |
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| Emerald is also a precious stone; a gem with many sides and surfaces |
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| Yancheng, China Where the cranes wear feathers! And the deer came home! |
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| Dancing with Cranes | ||
YC 1-800 Birds? |
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| Yancheng, Jiangsu on China’s Emerald Coast |
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| Yancheng and Salt Lake City CVB Partnership Different by Nature |
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| Both destinations have an historical association with salt, both emphasize nature in their destination positioning | |
| Why See YC? |
| YC Yancheng: Green Capital of China’s Emerald Coast |
 YC Birds: On a major intercontinental flight path for many bird species YC Deer: Native home of Pere David’s deer that were reintroduced from England to China YC Crane: National Crane Protection Area YC Wetland: Acres of pristine wetlands YC Seashore: Miles of Yellow Sea shoreline |
| From Bedfordshire to Jiangsu, China: The Longest Deer Trail in the World |
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| Discover a Happy Homecoming in Yancheng |
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